Wetslip Pricing and Analytics: Why Occupancy is a Horrible Metric

The marina industry embraces a wide range of wet slip pricing models. Different pricing models represent regional norms, types of marina customers, local seasonality, historical practices, a few hangovers from the 2008 economic downturn and local regulations.

A limited number of marinas effectively use analytics to drive the day-to-day actions of employees. Combining the right pricing model with the right employee facing analytics framework can go a long way in growing wet slip revenues, and more importantly profit, in a marina.

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Iaian Archibald
Changing the Marina Industry with Emerging Software Technologies

Traditionally, the marina industry has been slow to adopt emerging software technologies. Difficulties in providing onsite wifi, the small size of the industry, older demographics dominating management and high industry fragmentation have all contributed. Currently, we’re seeing this trend start to reverse. Industry consolidation, a new generation of boaters demanding modern conveniences, better marina wifi, and the evolution of software development are all driving unprecedented innovation in marina software.

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Iaian Archibald
Rise of Software-as-a-Service: How to Choose What Fits a Marina or Boatyard

The fundamentals of software development and infrastructure have hit a rapid period of change. Marina and boat club managers have more choice than ever before. There is often a very real trade-off between the complex and the simple. A complex and cumbersome system may manage everything but do nothing great, or newer systems that do a few things very well with a modern workflow and user experience, do not manage all of the potential services and components of your marina.

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Iaian Archibald
Emerging Technologies That Are Changing The Marina Industry

Emerging Technologies That Are Changing The Marina Industry: To help marina and boat club professionals navigate what solutions will work best for, or impact, your marina, here are some of the key emerging technologies that are, or will soon be, part of your day-to-day. The technologies and new technology-enabled business models that we touch on are algorithms, chatbots, language translation, customer-relationship-management, artificial intelligence and machine learning, autonomous boats, mobile apps, cloud hosting, software-as-a-service, and marketplaces.

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Iaian Archibald
Your Marina Needs Great Wifi

It isn’t a stretch to believe that in 2018 it’s more important to provide great wifi on the dock than freshwater. Over the past decade, since the arrival of smartphones, the vast majority of us have increasingly moved our physical lives online.

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Iaian Archibald