Most marinas and waterfronts are susceptible to ransomware attacks because poor IT infrastructure and old management software dominate the industry. The base code for most systems used by the industry were built 20 years ago. These off-the-shelf systems are hosted locally on marina computers, often a server in the basement. The combination of old programs running on old IT infrastructure is a prime target for ransomware.
So why has the industry been so late at adopting new cloud based systems designed to mitigate ransomware attacks?Read More
Like hotels, golf courses and private clubs, marinas are customer service focused organizations. Today, customer service expectations have reached beyond just a friendly, smiling face at the front desk or on the dock. Customers expect you to communicate with them in a way that fits their busy lives and they want to feel special. With the increased professionalization of the marina industry there’s added pressure for all marinas to up your customer service game.Read More
Attend most large boat shows these days and you’ll probably find a busy booth showing off the latest in electric powered boats and electric outboard engines. In the recent past most electric propulsion systems have been small electric outboards used in fishing or inboard electric systems on sailboats. Boats powered primarily with electric propulsion have been around for a while but their limited range and high price made them only suitable for jobs like a tender at a marina or resort. That’s starting to change with advancements in battery technology and lessons learned from electric car companies like Tesla.Read More
A promotional piece for the upcoming MRA conference in October (we’ll be there so say hi if you’re going!) outlines a talk by Safe Harbor CEO Baxter Underwood called “Is the Marina Industry on the Brink of Institutionalizing?.” Using the example of the consolidation of ski hills in the 80’s, he argues that marinas are going through the same kind of transition today. With a few big players like Safe Harbor and Suntex snapping up marinas at a dizzying pace, and a lot of smaller regional players consolidating a half dozen or more local marinas, it’s hard to argue his point.Read More
The marina industry embraces a wide range of wet slip pricing models. Different pricing models represent regional norms, types of marina customers, local seasonality, historical practices, a few hangovers from the 2008 economic downturn and local regulations.
A limited number of marinas effectively use analytics to drive the day-to-day actions of employees. Combining the right pricing model with the right employee facing analytics framework can go a long way in growing wet slip revenues, and more importantly profit, in a marina.Read More
Traditionally, the marina industry has been slow to adopt emerging software technologies. Difficulties in providing onsite wifi, the small size of the industry, older demographics dominating management and high industry fragmentation have all contributed. Currently, we’re seeing this trend start to reverse. Industry consolidation, a new generation of boaters demanding modern conveniences, better marina wifi, and the evolution of software development are all driving unprecedented innovation in marina software.Read More
The fundamentals of software development and infrastructure have hit a rapid period of change. Marina and boat club managers have more choice than ever before. There is often a very real trade-off between the complex and the simple. A complex and cumbersome system may manage everything but do nothing great, or newer systems that do a few things very well with a modern workflow and user experience, do not manage all of the potential services and components of your marina.Read More
Emerging Technologies That Are Changing The Marina Industry: To help marina and boat club professionals navigate what solutions will work best for, or impact, your marina, here are some of the key emerging technologies that are, or will soon be, part of your day-to-day. The technologies and new technology-enabled business models that we touch on are algorithms, chatbots, language translation, customer-relationship-management, artificial intelligence and machine learning, autonomous boats, mobile apps, cloud hosting, software-as-a-service, and marketplaces.Read More
It’s no secret, millennials haven’t been spending as much time at marinas as previous generations. Understanding the barriers preventing younger generations from being a customer at your facility is the key to attracting them.Read More
It isn’t a stretch to believe that in 2018 it’s more important to provide great wifi on the dock than freshwater. Over the past decade, since the arrival of smartphones, the vast majority of us have increasingly moved our physical lives online.Read More
It’s easy to look across the bay, lake, river, or harbor and think that marina or yacht club is your main competition, but it’s not. If anything, that marina or club down the way might be your biggest ally.Read More
Marinas and yacht clubs have two functional layers to manage.Read More
Since every marina is different, it’s important to find a pricing strategy that works best for you. Here are the four pricing strategies marinas use and how you can make the most of them at your facility.Read More
Having a boat in every slip might be 100% occupancy, but this does not mean you’re making maximum potential revenue.Read More
Nowadays, relaxing on the boat includes a laptop or phone nearby. But how are you supposed to scroll through social media or browse netflix without wifi?
Here are some great ways to stay connected while out on the water.Read More
In a previous blog post, “Will Tesla’s cars change the boating industry too?”, we explored the possibility of boats becoming powered by electricity. But what else is in store for the evolution of the boat?Read More
Pollution is ruining our waters. The amount of garbage and dangerous chemicals in our ocean is at a historical high. Not only is pollution disgusting, it’s dangerous for the health of our eco-system. Contaminated water with unhealthy aquatic life can make the people and animals that live near it sick.Read More
Automobile manufacturers are scrambling to create electric cars that can rival the efficiency and eco-friendliness of Tesla’s new cars. New fuelling stations for electric cars are popping up all over the world.Read More
Ever wondered how a wave works? We put together a list of ten things every boater, surfer, or ocean enthusiast should know about waves.Read More