Ransomware and Recreational Boating: Marinas and Waterfronts are Vulnerable

Most marinas and waterfronts are susceptible to ransomware attacks because poor IT infrastructure and old management software dominate the industry. The base code for most systems used by the industry were built 20 years ago. These off-the-shelf systems are hosted locally on marina computers, often a server in the basement. The combination of old programs running on old IT infrastructure is a prime target for ransomware.

So why has the industry been so late at adopting new cloud based systems designed to mitigate ransomware attacks?

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Iaian Archibald
5 Ways Your Marina Can Use Technology To Provide Better Customer Service

Like hotels, golf courses and private clubs, marinas are customer service focused organizations. Today, customer service expectations have reached beyond just a friendly, smiling face at the front desk or on the dock. Customers expect you to communicate with them in a way that fits their busy lives and they want to feel special. With the increased professionalization of the marina industry there’s added pressure for all marinas to up your customer service game.

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Iaian Archibald
5 Ways Electric Boats Will Impact Marinas

Attend most large boat shows these days and you’ll probably find a busy booth showing off the latest in electric powered boats and electric outboard engines. In the recent past most electric propulsion systems have been small electric outboards used in fishing or inboard electric systems on sailboats. Boats powered primarily with electric propulsion have been around for a while but their limited range and high price made them only suitable for jobs like a tender at a marina or resort. That’s starting to change with advancements in battery technology and lessons learned from electric car companies like Tesla.

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Iaian Archibald
Is The Marina Industry Institutionalizing? What Can Marina Managers Do To Keep Up?

A promotional piece for the upcoming MRA conference in October (we’ll be there so say hi if you’re going!) outlines a talk by Safe Harbor CEO Baxter Underwood called “Is the Marina Industry on the Brink of Institutionalizing?.” Using the example of the consolidation of ski hills in the 80’s, he argues that marinas are going through the same kind of transition today. With a few big players like Safe Harbor and Suntex snapping up marinas at a dizzying pace, and a lot of smaller regional players consolidating a half dozen or more local marinas, it’s hard to argue his point.

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Iaian Archibald
Wetslip Pricing and Analytics: Why Occupancy is a Horrible Metric

The marina industry embraces a wide range of wet slip pricing models. Different pricing models represent regional norms, types of marina customers, local seasonality, historical practices, a few hangovers from the 2008 economic downturn and local regulations.

A limited number of marinas effectively use analytics to drive the day-to-day actions of employees. Combining the right pricing model with the right employee facing analytics framework can go a long way in growing wet slip revenues, and more importantly profit, in a marina.

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Iaian Archibald
Changing the Marina Industry with Emerging Software Technologies

Traditionally, the marina industry has been slow to adopt emerging software technologies. Difficulties in providing onsite wifi, the small size of the industry, older demographics dominating management and high industry fragmentation have all contributed. Currently, we’re seeing this trend start to reverse. Industry consolidation, a new generation of boaters demanding modern conveniences, better marina wifi, and the evolution of software development are all driving unprecedented innovation in marina software.

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Iaian Archibald
Rise of Software-as-a-Service: How to Choose What Fits a Marina or Boatyard

The fundamentals of software development and infrastructure have hit a rapid period of change. Marina and boat club managers have more choice than ever before. There is often a very real trade-off between the complex and the simple. A complex and cumbersome system may manage everything but do nothing great, or newer systems that do a few things very well with a modern workflow and user experience, do not manage all of the potential services and components of your marina.

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Iaian Archibald
Emerging Technologies That Are Changing The Marina Industry

Emerging Technologies That Are Changing The Marina Industry: To help marina and boat club professionals navigate what solutions will work best for, or impact, your marina, here are some of the key emerging technologies that are, or will soon be, part of your day-to-day. The technologies and new technology-enabled business models that we touch on are algorithms, chatbots, language translation, customer-relationship-management, artificial intelligence and machine learning, autonomous boats, mobile apps, cloud hosting, software-as-a-service, and marketplaces.

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Iaian Archibald
Your Marina Needs Great Wifi

It isn’t a stretch to believe that in 2018 it’s more important to provide great wifi on the dock than freshwater. Over the past decade, since the arrival of smartphones, the vast majority of us have increasingly moved our physical lives online.

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Iaian Archibald