Privacy Policy


Swell Advantage Privacy Policy

Your privacy is critically important to us. We at Swell Advantage Ltd. (“Swell Advantage”) have a few fundamental principles:


  • We don’t ask you for personal information unless we truly need it.
  • We don’t share your personal information with anyone except to comply with the law, develop our products and services, or protect our rights.
  • We treat your personal information with the highest regard to privacy and security.

Swell Advantage respects your right to privacy and shares your concern about the security of any data you may submit to Swell Advantage via Swell Advantage websites, Swell Advantage mobile applications (“Apps”), and related services (the “Site”), currently accessible at Swell Advantage. The following statement (the “Privacy Policy”) discloses the guidelines Swell Advantage has established for protecting the information you provide to Swell Advantage during your visit to the Site, or Apps.


The Site and Apps are owned, operated, and maintained by: Swell Advantage Ltd. 1505 Barrington St 6th and 7th floor Halifax, Canada NS B3J 3K5


What information about me does Swell Advantage collect and how is it used?

Swell Advantage only collects personal information about you if you voluntarily choose to share it with Swell Advantage. Swell Advantage does not share, rent or sell information concerning Swell Advantage’s members or other users of its website to third parties in ways other than disclosed in this privacy statement.

To use the core functionality of the Site or Apps, you must first complete the registration form at the Site and agree to our Terms and Conditions. During registration you will be required to provide personal information such as your name and email address. Swell Advantage does not knowingly collect information from children under 13 years old. If we or a third party service provider requires a birth date to order a specific product or service, you will not be able to enter a birth date that indicates that you are less than 13 years old.

There are several other opportunities on the Site or App for you to share personal information about yourself with Swell Advantage. This may include information about you such as details of your boat and activities, your routes, your name, and your home port and e-mail address. If you choose to share any personal information with Swell Advantage, Swell Advantage may store it and use it for internal research and other Swell Advantage marketing purposes, including e-mailing you with special promotions and other programs of interest. If the information is sent as part of a website or app evaluation, Swell Advantage may also use the information to contact you about your comments. If you opt-in for the Swell Advantage newsletter, Swell Advantage will use your email address to send you newsletters with updates and news about Swell Advantage. You may remove your name from our email list by updating your profile in the Account section or by emailing Swell Advantage does not share, rent or sell your information to another company in ways other than disclosed in this privacy statement.

When you visit the Site, a cookie may be stored on your computer. Generally, cookies work by assigning to your computer a unique number that has no meaning outside of Swell Advantage. Swell Advantage’s cookies do not contain any personally identifying information; Swell Advantage uses them to provide features such as personalization, to save your member ID and to keep track of your shopping cart. Swell Advantage may also use cookies to assist it in delivering content specific to your interests. Additionally, after you’ve entered your member ID and password during a session on Swell Advantage’s website, Swell Advantage saves that information so you don’t have to re-enter it repeatedly during that session. Most Web browsers automatically accept cookies, but you can usually change your browser to prevent that. Not accepting cookies may make certain features of the Site unavailable to you. Swell Advantage may use your IP address to identify you, to administer the Site and to assist in diagnosing problems with Swell Advantage’s server.

Like most standard Web site servers the Site uses log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the Site, track user’s movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information. In addition, Swell Advantage uses Google Analytics as a method of tracking site statistics and user behavior on the Site.

You may decide to send Swell Advantage personally identifying information in an e-mail message which might contain information or inquiries about Swell Advantage’s products or services. Swell Advantage will use this information to identify you as a Swell Advantage member and to respond to the electronic mail. Swell Advantage will only use the information obtained to resolve the issue identified in the e-mail. Swell Advantage never sells e-mail addresses. You may change or request deletion of your personal information by contacting

Swell Advantage will only share your personal information with third parties if:

  • Swell Advantage has your consent;
  • Swell Advantage determines that it is required to do so by law; such as in response to a court order or subpoena;
  • Swell Advantage finds that you are in breach of its terms and conditions or any of its policies or usage guidelines for specific products or services;
  • It is necessary in Swell Advantage’s opinion to do so to prevent, investigate, detect or prosecute criminal offenses or attacks on the technical integrity of the Site, App or Swell Advantage’s network;
  • It is necessary in Swell Advantage’s opinion to do so to protect the rights, property, or safety of Swell Advantage or its employees, the users of its website(s), or the public

Information about you and your use of the Site or App may be aggregated with other information collected on the Site, App or otherwise used in ways that do not personally identify you or constitute personally identifiable information. This type of aggregated or statistical information may be used by us to improve the quality of the Site or App, to create new products and services, or for other purposes that we may deem appropriate.


What does Swell Advantage do to protect the data I transmit to Swell Advantage?

The Site and App use industry standard Secure Sockets Layer (SSL) technology to allow for the encryption of personal information such as your name and address, as well as critically sensitive information. Swell Advantage engages a company that is an industry leader in online security and site verification to ensure the security of Swell Advantage’s site. The Site is also registered with site identification authorities so that your browser can confirm Swell Advantage’s identity before any personal information is sent. In addition, Swell Advantage’s secure servers protect this information using advanced firewall technology.

What can I do to help make sure the security works correctly?

To help ensure that these measures are effective in preventing unauthorized access to your private information, you should be aware of the security features available to you through your browser. You should use a security-enabled browser to submit personal information at the Site. Please note: If you do not use a SSL-capable browser, you are at risk for having data intercepted. Swell Advantage will not be responsible for any compromise of data that is intercepted due to your use of an unsecured browser.

Most browsers have the ability to notify you if you change between secure and insecure communications, receive invalid site identification information for the site you are communicating with, or send information over an unsecured connection. Swell Advantage recommends that you enable these browser functions to help ensure that your communications are secure. You can also monitor the URL of the site you are visiting (secure URLs begin with https:// rather than the normal http://), along with the security symbol of your browser (an open or closed padlock in Netscape or a broken or complete key in Internet Explorer) to help identify when you are communicating with a secure server. You can also view the details of the security certificate of the site to which you are connected. Swell Advantage encourages you to use this to check the validity of any site you connect to using secure communications.

You should carefully review our privacy policies of any third party sites accessible from the Site. Other sites accessible through the Site have their own policies and data collection, use, and disclosure practices. Please consult each site’s policies and practice. Swell Advantage is not responsible for the policies or practices of third parties. The information practices of those websites linked from the Site are not covered by this Privacy Policy. These other sites may send their own cookies to users, collect data, or solicit personal information.

Does Swell Advantage offer opt-out or opt-in services?

Yes. If you choose to stop receiving emails from Swell Advantage, please follow the unsubscribe instructions within each email communication or send an email to Swell Advantage will not provide or share any mailing lists or other information about you to another company or service for promotional purposes. Any service related emails (to confirm a purchase, etc.) generally do not offer an option to unsubscribe as they are necessary to provide the service you requested.

What if information I have previously submitted has changed?

If you need to correct, amend or delete submitted information that is inaccurate please contact Swell Advantage at Swell Advantage will respond to your email request within 7-10 business days. In addition, you may correct, amend or delete submitted information that is inaccurate by visiting “Edit Profile” on the Site.

Privacy Policy changes

If Swell Advantage makes changes to any terms or conditions of this Privacy Policy, these changes will be posted on the Site in a timely manner. If Swell Advantage decides to change this Privacy Policy, it will post those changes on this Privacy Policy and other places Swell Advantage deems appropriate, which may include the Site, for a period of time Swell Advantage deems appropriate, so that you are aware of what information Swell Advantage collects, how Swell Advantage uses it, and under what circumstances, if any, Swell Advantage discloses it. Swell Advantage reserves the right to modify this Privacy Policy at any time, so please review it frequently. In case of a business transaction in which a portion or all of Swell Advantage’s business is acquired, Swell Advantage will notify you as described above in this paragraph.


While Swell Advantage continues to work hard to protect your personal information, no data transmission over the Internet can be guaranteed to be absolutely secure, and Swell Advantage cannot ensure or warrant the security of any information you transmit to Swell Advantage. Transmitting personal information is done at your own risk.

Contact Swell Advantage

Swell Advantage welcomes your questions and comments about security and privacy. Please send any questions or comments via email to