Wetslip Pricing and Analytics: Why Occupancy is a Horrible Metric
Changing the Marina Industry with Emerging Software Technologies
The marina industry embraces a wide range of wet slip pricing models. Different pricing models represent regional norms, types of marina customers, local seasonality, historical practices, a few hangovers from the 2008 economic downturn and local regulations.
A limited number of marinas effectively use analytics to drive the day-to-day actions of employees. Combining the right pricing model with the right employee facing analytics framework can go a long way in growing wet slip revenues, and more importantly profit, in a marina.
Rise of Software-as-a-Service: How to Choose What Fits a Marina or Boatyard
Traditionally, the marina industry has been slow to adopt emerging software technologies. Difficulties in providing onsite wifi, the small size of the industry, older demographics dominating management and high industry fragmentation have all contributed. Currently, we’re seeing this trend start to reverse. Industry consolidation, a new generation of boaters demanding modern conveniences, better marina wifi, and the evolution of software development are all driving unprecedented innovation in marina software.
Emerging Technologies That Are Changing The Marina Industry
The fundamentals of software development and infrastructure have hit a rapid period of change. Marina and boat club managers have more choice than ever before. There is often a very real trade-off between the complex and the simple. A complex and cumbersome system may manage everything but do nothing great, or newer systems that do a few things very well with a modern workflow and user experience, do not manage all of the potential services and components of your marina.
5 Ways to Attract Millennials to Your Marina
Emerging Technologies That Are Changing The Marina Industry: To help marina and boat club professionals navigate what solutions will work best for, or impact, your marina, here are some of the key emerging technologies that are, or will soon be, part of your day-to-day. The technologies and new technology-enabled business models that we touch on are algorithms, chatbots, language translation, customer-relationship-management, artificial intelligence and machine learning, autonomous boats, mobile apps, cloud hosting, software-as-a-service, and marketplaces.
Your Marina Needs Great Wifi
It’s no secret, millennials haven’t been spending as much time at marinas as previous generations. Understanding the barriers preventing younger generations from being a customer at your facility is the key to attracting them.
Marina Competition: It's Not What You Think
It isn’t a stretch to believe that in 2018 it’s more important to provide great wifi on the dock than freshwater. Over the past decade, since the arrival of smartphones, the vast majority of us have increasingly moved our physical lives online.
Multilayer Marina Management
It’s easy to look across the bay, lake, river, or harbor and think that marina or yacht club is your main competition, but it’s not. If anything, that marina or club down the way might be your biggest ally.
Making the Most Out of Your Marina’s Pricing Strategy
Marinas and yacht clubs have two functional layers to manage.
Occupancy is Horrible for Measuring Marina Performance
Since every marina is different, it’s important to find a pricing strategy that works best for you. Here are the four pricing strategies marinas use and how you can make the most of them at your facility.
How to Connect to WIFI on Your Boat
Having a boat in every slip might be 100% occupancy, but this does not mean you’re making maximum potential revenue.
Would You Let Your Boat Drive Itself?
Nowadays, relaxing on the boat includes a laptop or phone nearby. But how are you supposed to scroll through social media or browse netflix without wifi?
Here are some great ways to stay connected while out on the water.
3 Steps to Become a Green Marina
In a previous blog post, “Will Tesla’s cars change the boating industry too?”, we explored the possibility of boats becoming powered by electricity. But what else is in store for the evolution of the boat?
Will Tesla's Cars Change the Boating Industry too?
Pollution is ruining our waters. The amount of garbage and dangerous chemicals in our ocean is at a historical high. Not only is pollution disgusting, it’s dangerous for the health of our eco-system. Contaminated water with unhealthy aquatic life can make the people and animals that live near it sick.
10 Things Every Boater Should Know About Waves
Automobile manufacturers are scrambling to create electric cars that can rival the efficiency and eco-friendliness of Tesla’s new cars. New fuelling stations for electric cars are popping up all over the world.
Ever wondered how a wave works? We put together a list of ten things every boater, surfer, or ocean enthusiast should know about waves.